The CARDHEIR First Drop – Iconic CARDHOLDER

Handmade kraft envelope packaging with Omafiets bicycle icon for CARDHEIR cardholder, crafted in Amsterdam.
Hand holding kraft envelope with bicycle icon – Omafiets Edition – handmade CARDHEIR packaging in Amsterdam
Handmade Kraft Packaging – Bicycle Edition Our signature zero-ink envelope with the laser-marked “Omafiets” bicycle icon — crafted in Amsterdam, inspired by the city’s timeless rides.

The Product – Small Design. Big Difference.


When you first hold CARDHEIR in your hand, it might seem like a simple cardholder. But behind its clean lines and minimalist form lies a story of thoughtful design, cultural inspiration, and uncompromising craftsmanship.

Hands opening a cotton pouch and holding a stitched cardholder with a tulip icon, with bunches of pink tulips in the background.
Unfolding a tulip story. From cotton to craft, every detail blooms by
hand in the heart of Amsterdam.

Handmade in Amsterdam


Each CARDHEIR is handmade by the designer in Amsterdam, using traditional craftsmanship techniques. Every stitch is carefully placed to ensure both durability and a premium finish.

CARDHEIR is a handmade brand created by designer Reza Kalani – shown here in a square close-up during the crafting process in Amsterdam.
CARDHEIR is an Amsterdam-based handmade brand by Reza Kalani,
rooted in sustainability and cultural storytelling. This square image
highlights the artisanal creation process.

Premium Handcrafted & Upcycled Local Materials


We source our fabrics from leftover premium denim, originally crafted for luxury brands in France and Italy. By upcycling these exceptional materials, we reduce waste and give them a new life — transforming them into timeless, functional designs with a story to tell

Natural cotton fabric with laser-engraved Amsterdam house design used in CARDHEIR production
Test engraving of a traditional Amsterdam house on raw cotton fabric
for CARDHEIR’s cultural series
Close-up of handmade textured paper selected in Amsterdam for the original CARDHEIR certificate design
Timeless texture, crafted in Amsterdam. The foundation of every
CARDHEIR certificate starts here.

Function Meets Culture


Slim, lightweight, and practical — perfect for your public transport card, student ID, or everyday essentials. The signature window reveals one of seven original Amsterdam-inspired artworks, making each cardholder a functional accessory and a collectible piece of art.

Hand placing a cream canvas cardholder with a bicycle icon and OV-chipkaart into the front pocket of blue jeans.
Fast access. Pocket-ready. Designed for everyday freedom.
Minimalist drawing of a classic Dutch Omafiets bicycle – designed by Kalani® for CARDHΞ↓R.
Omafiets — the iconic Dutch bicycle, drawn with cultural pride in Kalani®’s timeless line

Omafiets 🇳🇱

freedom on two wheels
SHOP THIS ICON

Limited Edition Design


No two CARDHEIR pieces are exactly the same. piece, to assembling, finishing, and packaging. Every stage is carried out by hand with precision and care. Even the laser engraving is individually adjusted and set by hand, ensuring perfect placement for each piece. This process leaves a subtle, human touch that no machine can truly replicate, making every CARDHEIR naturally unique.

The designer’s spirit runs through every step — shaping, composing, and crafting each one until it carries its own character. These subtle differences turn every CARDHEUR into a personal, one-of-a-kind design you can carry with pride.

Hands gently holding a cotton pouch with the CARDHΞ↓R logo and a kraft envelope, above a wooden boat floor and canal water.
Calm hands, moving water. A moment of touch, story, and
handmade elegance — sealed with Amsterdam’s soul.

This is more than a cardholder


It’s a story you carry, a design you keep, and a change you create.
Small Design. Big Difference.

Handmade Amsterdam cardholder placed on a decorated pink bicycle by the canal
CARDHEIR – Where Craft Meets Culture. A story of handmade design, Amsterdam charm, and sustainable fashion.

From Amsterdam Culture to CollectionCARDHEIR Amsterdam Icons

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